Open Secret
Taking 2 new clients this quarter

Growth for the industries
the ad platforms refuse.

Sexual wellness brands, adult infrastructure providers and AI companion apps. Google and Meta will not sell you reach at any price — so we build the organic and AI-answer presence that does the work instead.

Based
Remote, serving US · UK · CA · AU
Engagement
Fixed-price audit, then monthly
Minimum term
None

What we do

Three services, built for categories that cannot buy traffic.

We are not a general agency with an adult practice bolted on. Everything here assumes the paid channels are closed and the usual link sources will decline your outreach.

Who we work with

Three industries, one shared problem.

None of them can run Meta ads. Most cannot run Google. All of them are being recommended by AI engines today, to buyers they never see.

The argument

The recommendation layer is not on your website.

Every major assistant declines to describe your category. None of them decline the commercial question underneath it — which processor, which vendor, which brand, which app. Those answers are generated today, for your category, with someone named in them.

Brands are roughly six and a half times more likely to be cited through third-party sources than their own domain. In restricted categories the gap is wider, because engines lean harder on sources they read as independent when the subject is sensitive. Roundups, comparison pages, community threads and trade coverage decide this. A site redesign moves none of it.

Which is awkward for an industry whose agencies sell site redesigns, and useful for you, because almost nobody serving these categories is working the layer that decides the outcome.

How we work

Start with a fixed price. Stay because it works.

The engagement

Every relationship opens with a fixed-price audit — a defined piece of work that finishes, not a discovery call. You see your score, your competitors' scores and the gaps before committing to anything monthly. Monthly plans cancel any time and there is no minimum term.

Pricing is published on the site rather than quoted on a call, which in this category is unusual enough to be worth saying out loud.

See pricing →

What we will not do

  • Produce, edit or distribute explicit content
  • Work around a platform policy on your ad account
  • Buy links, reviews or community posts
  • Take escort or classified directory work
  • Guarantee a placement in any AI answer

Written into every contract, not just the website. If any of it is what you need, we are the wrong supplier and will say so on the first call rather than the third.

Who you would be working with

Small, named and new.

Sumit Nautiyal — Founder. Runs DevCommX, a B2B go-to-market agency, and has spent years building outbound and demand generation systems for software companies.

This is a new practice and we are not going to pretend otherwise. There are no client logos on this site because there are not yet clients to name, and inventing them is the one thing a business selling honest measurement cannot survive being caught at.

What there is instead: a method you can read in full before paying for anything, pricing you can see without a call, free tools that will tell you whether you need us, and an entry engagement small enough that being wrong about us is cheap.

More about how we work →

10 questions

Questions we get asked

How long before the score moves?

Entity and structured-data corrections can register within two to four weeks. Roundup placement and community presence compound over three to six months. We report monthly either way, so you see progress before it is complete.

Can you guarantee we get recommended by ChatGPT?

No, and you should be sceptical of anyone who does. No AI platform publishes how it selects sources. We work from measured output and correlations documented across the industry, we report honestly, and we re-baseline the source map quarterly because these systems change fast.

How is this different from SEO?

Traditional SEO gets a page ranked. This gets a company named. The inputs barely overlap — most of the work sits in roundups, comparison pages, review platforms and community discussion rather than on your site.

Do we need to leave our current agency?

No, and we would rather you did not. The work is largely complementary — theirs is on your website, most of ours is not — and we will tell you directly if we think the two overlap enough that you are paying twice.

Are we too small for this?

Probably not. The entry engagement is a fixed-price audit rather than a retainer, and the competitive set inside any one buyer question is small. If you are pre-revenue or not yet spending on marketing, we will say so rather than take the fee.

How do you measure something the AI companies do not publish?

By observation, not by insider access. We run a fixed prompt set repeatedly across four engines and record the outputs and the sources each one cites. It is empirical measurement of behaviour, not a claim about internal ranking factors.

What if our website is out of date?

It matters less than you would think. Most of what determines whether an engine names you sits outside your site. We will flag genuine blockers — missing structured data, blocked AI crawlers, an age gate that hides the whole site from them — but a redesign is rarely the fastest path to a better score.

Is there a minimum term?

No. The monthly plans are cancel any time and the entry engagement is a one-time project with a fixed price. We would rather earn the next month than hold you to a contract. One caveat worth stating plainly: review velocity and third-party coverage compound over three to six months, so leaving at month two means paying for work you never saw finish.

Do you work outside the United States?

Yes. These categories are genuinely global — the United States is the largest single market but the United Kingdom, Australia, Canada and the EU are all real. Measurement runs per market, because the engines answer differently in each.

What actually happens in the first thirty days?

Week one is the baseline audit. Weeks one to three are entity foundation — structured data, name consistency across every surface, and confirming no AI crawler is blocked. Roundup and community work starts in week three. You get your first full scorecard at day thirty.

Taking 2 new clients this quarter

Be the name AI gets named

Fifty prompts, four engines, your categories. You will see your score and exactly who is being named instead — before you commit to anything.

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